ROKA London was founded by Brett and Emma Katz. We were born from the unexpected, much like a good adventure. In 2014, Emma and Brett's paths crossed whilst Emma was abroad with her family, sparking a romance that would soon span across oceans. Befor

ROKA London was founded by Brett and Emma Katz.We were born from the unexpected, much like a good adventure. In 2014, Emma and Brett&apos;s paths crossed whilst Emma was abroad with her family, sparking a romance that would soon span across oceans. Before long, Brett found himself trading sun-soaked days for the unpredictable charm of London&#x2019;s weather, all in the name of love.One particularly sunny day, Brett set off to explore London&#x2019;s Oxford Street, dressed in jeans, a t-shirt, and with his trusty old backpack slung over his shoulder. But, in true British style, the skies had other plans. What began as a bright, hopeful day quickly turned into a classic British downpour. By the time Brett made it home, he was soaked through, and so was everything in his bag.But that rain-soaked moment sparked something bigger than just the need for a dry change of clothes. With over 20 years in fashion and retail, Brett saw an opportunity to create something new.What if there was a bag that could take on whatever the weather threw at it, whilst still looking bold and being up for anything?And just like that, ROKA London was born in 2016. By 2017, it was up and running, crafting bags that blend style, function, and a bit of weather-ready resilience. The name? It&#x2019;s a nod to the values that Emma and Brett hold close: trust, integrity, and a positive outlook on life. By blending their surnames, ROsenberg and KAtz, ROKA London came to life.After many months he finally had it, the first bag, the Bantry backpack.The Bantry has gone on to be sold all over the world, in thousands of stores from USA to Sweden, and new products and styles have also been released using the original design system that Brett created. Oh, and Emma and Brett got married too!In 2020, ROKA London took a leap across the pond, bringing its bags to the US under the name ORI London, inspired by Emma and Brett&#x2019;s first child. ORI London carries the same spirit, values, and quality that make ROKA London what it is today.For US and Canada you can visit our US brand at <a data-fr-linked="true" href="//www.orilondon.com">www.orilondon.com</a>

What's your story?

Live Life In Colour is both a mindset and a design choice. We believe colour brings emotion, personality and optimism into everyday life. That’s why ROKA London uses colour in different ways, through bold brights, timeless neutrals and considered pri

Live Life In Colour is both a mindset and a design choice. We believe colour brings emotion, personality and optimism into everyday life.That&#x2019;s why ROKA London uses colour in different ways, through bold brights, timeless neutrals and considered prints, across every collection. Colour makes life lighter. Colour makes function feel joyful.Our Brand Values:Be Real -&#xA0;We believe in honesty, transparency, accountability and showing up as ourselves. Real people. Real life. No pretending.&#xA0;Bring The Bright -&#xA0;We look for the positive and design with optimism. Colour, confidence and a lighter outlook are part of how we show up.Keep It Light -&#xA0;We don&#x2019;t take ourselves too seriously. Life is busy enough, our products and our tone should make it easier. We care about how things are made, how long they last and how they&#x2019;re used. For people, for everyday life and for the world around us.Design With Care -&#xA0;We care about how things are made, how long they last and how they&#x2019;re used. For people, for everyday life and for the world around us.

What are your brand values?

We keep things simple and sleek, with a big focus on functionality, standardised components and colour creating our DNA. You can always spot a ROKA London bag wherever you go!. ROKA London bags are designed to be lightweight and durable, our external

<div data-aos id="isPasted"><h2 id="roka-london-design-system">ROKA LONDON DESIGN SYSTEM</h2>We keep things simple and sleek, with a big focus on functionality, standardised components and colour creating our DNA. You can always spot a ROKA London bag wherever you go!</div><div data-aos> </div><div data-aos><h2 id="recycled-outer-material">RECYCLED OUTER MATERIAL</h2>ROKA London bags are designed to be lightweight and durable, our external recycled material is triple-coated and weather-resistant. Recycled Nylon is shiny and smooth and Recycled Canvas is matte and textured. </div><div data-aos><h2 id="base-material--straps">BASE MATERIAL &amp; STRAPS</h2>We&#x2019;ve added a padded weather-resistant canvas to the bottom of each bag giving it extra protection from the ground and even more supportThe adjustable cotton-webbing straps are designed to form to the body and provide maximum comfort. The backpacks also have an additional carrying option with the two wide-loop handles.</div><div data-aos> </div><div data-aos="row-of-3"><h3 id="storage">STORAGE</h3>Every ROKA London backpack and bag is designed for maximum storage capacity. Inside each you&#x2019;ll find a padded laptop or tablet sleeve in addition to external and internal pockets and storage compartments. </div><div data-aos="row-of-3"><h3 id="security">SECURITY</h3>Many of our bags have a secret zip pocket, perfect for personal items like your wallet or phone. Some bags have it tucked inside for extra protection, some bags have it tucked along the back panel for easy access. </div><div data-aos="row-of-3"><h3 id="v-factor">V-FACTOR</h3>Strong, durable straps are carefully attached to create the ROKA London &#x201C;V-Factor&#x201D;, designed for ergonomics and maximum comfort. Over the top, our wide loop handles are easy to carry too. </div><div data-aos="row-of-3"><h3 id="bottle-pockets">BOTTLE POCKETS</h3>Some ROKA London backpacks, like the Bayswater, Finchley and Canfield, have expandable, side bottle pockets perfect for staying hydrated! </div><div data-aos="row-of-3"><h3 id="hardware">HARDWARE</h3>Built to last, ROKA London hardware is stylish and durable. From padded materials to vegan, leather-like straps, our goals are fashion, functionality and quality. </div><div data-aos="row-of-3"><h3 id="chunky-zips">CHUNKY ZIPS</h3>Our chunky zips are a staple part of ROKA London DNA, they are easy to use and provide extra protection. We do not use any animal products - all our bags are vegan-friendly.</div>

What makes ROKA London bags unique?

Design with Care. We make considered choices about materials, construction and longevity, because products that are used and kept are better for everyday life and for the world around us. We are proud to be a B Corp certified business, which reflects

Design with Care.We make considered choices about materials, construction and longevity, because products that are used and kept are better for everyday life and for the world around us. We are proud to be a B Corp certified business, which reflects our commitment to responsible design, transparency and continuous improvement. We don&#x2019;t claim to be perfect. We focus on making better choices, more often.Our product design principles:Recycle:&#xA0;ROKA London canvas bags are made from recycled plastic bottles. We use recycled polyethylene terephthalate (RPET) for our canvas-like material to give new life to a plastic that would otherwise end up in a landfill or worse, our oceans.Our canvas material has a matte look and textured feel.<div data-aos>Repurpose:&#xA0;Our nylon bags are made using pre-consumer fabric waste such as scraps, rejects, offcuts and trimmings. We take this waste that would otherwise be thrown out and spin it into new material. Recycling this waste creates a durable nylon and is a great way to reduce waste. Our nylon material has a shiny look and smooth feel.</div>Materials:&#xA0;Both nylon and canvas materials are water-resistant and coated with C0 water-repellent. No PFOS or PFOA are used in the process and the coating is compliant with EU Laws.&#xA0;OEKO-TEX&#xAE; 100 certification ensures our recycled range meets the highest safety and ecological standards.All ROKA London products will arrive to you in cornstarch-based, biodegradable packaging and outer paper packaging using FSC approved suppliers.B-Corporation: ROKA London is a certified B Corp. This means that we are committed to being more than just a business that makes a profit. We are dedicated to making a positive impact on people and our planet.Carbon Zero &amp; Waste Reduction:&#xA0;Our business goal is to be Carbon Zero within five years. To do this we will have to utilise carbon offsetting. Since we committed to this goal over 200,000 trees have been planted through our order contrbutions. Every day, over 100 million plastic bottles are used worldwide, and 80% never get recycled and end up in our landfills, or worse, the ocean. With an ever-growing population and the rise of fast fashion and throw-away culture, there&#x2019;s been a drive to rethink how we consume products. We have recently partnered with Plastic Bank via Switch2Zero. Every order placed funds the collection of plastic waste from coastal communities, stopping it from ever reaching the sea.We have also partnered with <a href="https://preloved.rokalondon.com/">Pre-Loved&#xA0;</a>for customers to sell and recycle their used ROKA London bags and backpacks.<a href="https://rokalondon.com/pages/sustainability">Click here for more info on sustainability at ROKA London. </a>

Sustainability at ROKA London

We are certified as a B Corporation (or B Corp). This means that we have joined a growing group of companies reinventing business by pursuing purpose as well as profit. To get this accreditation we had to meet rigorous social and environmental standa

We are certified as a B Corporation (or B Corp). This means that we have joined a growing group of companies reinventing business by pursuing purpose as well as profit. To get this accreditation we had to meet rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.&#xA0;The B Corp certification addresses a business&#x2019;s operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants being required to provide evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. &#xA0;It was also compulsory to legally embed our commitment to a purpose beyond profit in our company articles. Here are a few words from our CEO Emma Katz about our B Corp Certification:<iframe width="100%" src="https://www.youtube.com/embed/naO8vS-7Ggs?&amp;wmode=opaque&amp;rel=0" frameborder="0" allowfullscreen class="fr-draggable">&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;&#xA0;</iframe><h2 id="isPasted"> </h2>ROKA LONDON is now part of a community of over 7000 businesses globally certified as B Corps. The B Corp community in the UK, representing a broad cross-section of industries and sizes, comprises over 1,400 companies and include well-known brands such as The Guardian, innocent, Patagonia, The Body Shop and organic food pioneers Abel &amp; Cole.Recent attention to the outdoor lifestyle industry makes our B Corp certification a notable step and signals a shift towards greater accountability and transparency in this sector.<h2 id="isPasted"> </h2>Chris Turner, Executive Director of B Lab UK, says &#x201C;Welcoming ROKA LONDON is an exciting moment because they have an opportunity to lead the way within the outdoor lifestyle industry. We and the rest of the B Corp community are really pleased to support ROKA LONDON in paving the way for a new way of doing things&#x201D;.&#xA0;&#x201C;Being able to welcome ROKA LONDON to the B Corp community is hugely exciting. Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit&#x201D;.&#xA0;

What is a B Corporation?

ROKA London bags and backpacks are All Age, All Gender, All Weather, and All Purpose!. All ROKA London products are unisex - they are for everyone, every day, and everywhere. With different styles, sizes, and colours there is sure to be a perfect bag

ROKA London bags and backpacks are All Age, All Gender, All Weather, and All Purpose!All ROKA London products are unisex - they are for everyone, every day, and everywhere. With different styles, sizes, and colours there is sure to be a perfect bag for anyone, no matter gender or age!

Who are our bags designed for?

Our bags are designed by our founder Brett Katz in the UK. To bring these designs to life, we partner with specialised factories in China. We have worked with the same teams since we started, building deep-rooted relationships based on trust and mutu

Our bags are designed by our founder Brett Katz in the UK. &#xA0;To bring these designs to life, we partner with specialised factories in China.&#xA0;We have worked with the same teams since we started, building deep-rooted relationships based on trust and mutual respect.As a family-run business, we believe in making a positive impact on the people who make our products. We ensure all factory employees work in clean, safe, and nurturing environments and are paid a fair wage. To maintain these high standards, our factories undergo rigorous annual audits with full, transparent reporting. Sustainability is one of our core pillars. We choose to manufacture in China because it is the global hub for the highest-quality recycled materials, specifically rPET. By sourcing and manufacturing in the same region, we can better manage the manufacturing and shipping impact on the planet. &#xA0;Material Impact: Each of our bags is crafted from 12 to 15 recycled plastic bottles. &#xA0;Giving Back: We are proud to be B Corp Certified.&#xA0;We further reduce our footprint by partnering with charitable organizations to plant trees and remove plastic from the oceans. &#xA0;Our Goal: We are constantly looking for ways to reduce our carbon footprint, with the long-term aim of becoming a Carbon Zero business through dedicated carbon offsetting.

Where are our bags made?

We understand and respect your concerns about the sourcing of our cashmere, and we're happy to share our approach! As a Big Hearted brand, caring for people and planet is key for us. While our bags are sustainable and made from recycled fabrics, we a

We understand and respect your concerns about the sourcing of our cashmere, and we&apos;re happy to share our approach! As a Big Hearted brand, caring for people and planet is key for us.While our bags are sustainable and made from recycled fabrics, we aim for responsible and ethical sourcing across all materials.We are committed to the highest standards for animal welfare and environmental protection. We aim to source all our virgin cashmere from farms certified to the Good Cashmere Standard (GCS). For example, in 2022, 99% of our virgin cashmere came from GCS-certified farms.The GCS ensures high standards for animal welfare, environmental protection, and fair herder treatment, meaning you can purchase your new accessories with confidence and care.

Where is our Cashmere sourced?

No, we do not use toxic dyes. We care about the materials we use and ensure they are safe for everyone. The Details:. Safety First: Our supplier is granted the OEKO-TEX® STANDARD 100 certification, which means every item has passed safety tests for h

No, we do not use toxic dyes. We care about the materials we use and ensure they are safe for everyone.The Details:<ul><li dir="ltr" style="text-decoration:none;">Safety First:&#xA0;Our supplier is granted the&#xA0;OEKO-TEX&#xAE; STANDARD 100&#xA0;certification, which means every item has passed safety tests for harmful substances.</li><li dir="ltr" style="text-decoration:none;">Global Standards:&#xA0;This certification covers strict requirements like the REACH directive and the ECHA-SVHC candidate list.</li><li dir="ltr" style="text-decoration:none;">PFAs Update:&#xA0;We don&apos;t use any type of PFAs in our bags. The only product we currently sell that contains PFAs is our umbrellas, as they use Teflon for weatherproofing.</li><li dir="ltr" style="text-decoration:none;">Looking Forward:&#xA0;We are actively exploring&#xA0;planet-friendly&#xA0;alternatives like Eco Lite for our umbrellas to ensure we continue to put the planet first.</li></ul>We want you to feel confident that your ROKA London bag is built to last and made with care for you and your future.

Are any toxic dyes used in the manufacture process?

We want to make sure our eco-friendly packaging ends up in the right place. Here is how to dispose of your ROKA London packaging responsibly. Material: Bio-based PBAT and PLA (derived from cornstarch). Our main product packaging is fully biodegradabl

We want to make sure our eco-friendly packaging ends up in the right place. Here is how to dispose of your ROKA London packaging responsibly.<h3 data-path-to-node="5" id="-bags-backpacks--accessories">&#x1F392; Bags, Backpacks &amp; Accessories</h3>Material: Bio-based PBAT and PLA (derived from cornstarch). Our main product packaging is fully biodegradable. It is designed to return to nature without leaving permanent traces.<ul data-path-to-node="7"><li>Where to dispose: Your General Waste bin.</li><li>The Science: Unlike standard plastic, this material is engineered to break down naturally in a landfill environment. Within roughly 180 days, bacteria in the waste field will begin breaking it down.</li><li>&#x26A0;&#xFE0F; Important: Please do not put this in your home recycling bin or supermarket soft-plastic bins. It is a &quot;bio-plastic,&quot; and mixing it with traditional plastic can ruin the recycling process for everyone!</li></ul><hr data-path-to-node="8"><h3 data-path-to-node="9" id="-roka-london-socks">&#x1F9E6; ROKA London Socks</h3>Material: 100% recycled post-consumer polyethylene. Because this is a traditional recycled plastic rather than a bio-plastic, it requires a different path.<ul data-path-to-node="11"><li>Where to dispose: Supermarket Collection Points. Take these to the soft-plastic drop-off bins at major retailers (Tesco, Sainsbury&#x2019;s, Asda, etc.).</li><li>Preparation: Keep it clean and dry. It will be melted down and transformed into new items like street furniture or new packaging.</li><li>&#x26A0;&#xFE0F; Important: Do not put this in your home recycling bin, as it can jam local sorting machines.</li></ul>

Brand & Values